"Gucci Gucci" is a song by American hip hop recording artist

Kreayshawn Natassia Gail Zolot (born September 24, 1989), better known by her stage name Kreayshawn, is an American rapper, singer, and music video director from Oakland, California. In 2011, while serving as a member of a rap group with her friends, she ...

. The song serves as the

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

from her debut studio album, '' Somethin' 'Bout Kreay'' (2012). It was released on June 14, 2011, by

Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...

. By 2012, the single had been

certified gold Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

by the

Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

. The song was produced by DJ Two Stacks, who added the high hats and Adeptus. It contains a

sample Sample or samples may refer to: Base meaning * Sample (statistics), a subset of a population – complete data set * Sample (signal), a digital discrete sample of a continuous analog signal * Sample (material), a specimen or small quantity of s ...

of another Kreayshawn song, titled "Bumpin Bumpin". "Gucci Gucci" peaked at number 57 on the US ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...

chart. The track was also a hit in Belgium, and charted on hip hop charts in the United Kingdom. A

remix A remix (or reorchestration) is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, video, poem, or photograph can all be remixes. The o ...

was released featuring British

rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

Giggs. British singer

Neon Hitch Neon Hitch (born 25 May 1986) is an English singer and songwriter. She was signed to Mike Skinner and Ted Mayhem's label, The Beats, before it closed down. She was later discovered on MySpace by Benny Blanco, who flew her to New York City to ...

covered the song.

Background and composition

"Gucci Gucci" is a

pop-rap Pop rap (also known as pop hip-hop, hip pop, melodic hip-hop or melodic rap) is a genre of music fusing the rhythm-based lyricism of hip hop music with pop music's preference for melodious vocals and catchy tunes. This genre gained mainstrea ...

song. In the song she proclaims her disdain for wearing designer brands such as

Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

Fendi Fendi () is an Italian high-end luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. ...

, and

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...

. The single gained popularity after being uploaded on her

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel on May 16, 2011, the song garnered nearly 3 million views on YouTube in a little over two weeks. The song's success was able to get her a record deal with

. Kreayshawn wrote the song with hip-hop rapper and

ghostwriter A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author. Celebrities, executives, participants in timely news stories, and political leaders often h ...

Anthony "Speak!" Negrete. In an August 2011 interview with Rebecca Haithcoat from ''

LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. It was founded in 1978 by Jay Levin, who served as president and editor until 1991. Voice Media Group sold the paper in late 2017 to Semanal Media LLC, whose paren ...

'', Negrete stated that he had never been paid

royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset o ...

for his contributions.

Critical reception

The song received rave reviews.

Touré Touré is the French transcription of a West African surname (English transcriptions are '' Turay'' and '' Touray''). The name is probably derived from ''tùùré'', the word for 'elephant' in Soninké, the language of the Ghana Empire. The clan e ...

commented on the song: "The song basically attacks a central tenet of hip-hop: Many rappers embrace labelism as part of their celebration of upward mobility as well as a postmodern sentiment that you are the brands you wear." He also said that the song had "

child A child ( : children) is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The legal definition of ''child'' generally refers to a minor, otherwise known as a person younger ...

ishly simple rhyme patterns" such as "I'm lookin' like

Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...

, but I'm flossin' like

Ivana Ivana ( sr, Ивана) is a feminine given name of Slavic origin that is also popular in southern Ireland, France, French-speaking Canada, the Mediterranean and Latin America. It is the feminine form of the name Ivan, which are both the Slavic ...

." James Montgomery of

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

ranked "Gucci Gucci" 23rd of his top 25 songs of 2011. The song was remixed by hip-hop rapper

Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...

for his mixtape ''

Sorry 4 the Wait ''Sorry 4 the Wait'' is a mixtape by American rapper Lil Wayne, named as an attempt to apologize for the continued delay of his ninth album, ''Tha Carter IV'' (4). Wayne said the mixtape would have about ten songs and be similar to '' No Ceiling ...

''. The song is also ranked in ''Pitchfork''s The Top 100 Tracks of 2011 and many other publications.

Commercial performance

On the week of July 30, 2011, the song debuted on the ''Billboard'' Hot R&B/Hip-Hop Songs chart at number 83. It also debuted at number 82 on the ''Billboard'' Hot 100 on the week ending August 13, 2011. The single peaked at number 57 on the Hot 100. In October 2012, the single was certified

Gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...

by the

RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

, having sold 500,000 copies in the US.

Music video

The

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

was directed by Joseph Zentil of Strange Customs. It features

cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...

s from former White Girl Mob member

Lil Debbie Jordan Mary Capozzi (born February 2, 1990), better known by her stage name Lil Debbie, is an American rapper, model and fashion designer. Debbie started her career in 2011 as part of the now-defunct group The White Girl Mob, with rappers Kreaysh ...

, rapper Speak!, as well as

Jasper Dolphin Davon Lamar Wilson (born September 28, 1990), better known as Jasper Dolphin (or simply Jasper), is an American actor, stunt performer and former rapper. He is best known for being a founding member of American hip hop collective Odd Future, bu ...

Taco Bennett Odd Future Wolf Gang Kill Them All, better known as Odd Future and often abbreviated as OF, was an American hip-hop music collective formed in Los Angeles County, California in 2007. The original members were Tyler, the Creator, Casey Veggies, ...

, and

Left Brain The lateralization of brain function is the tendency for some neural functions or cognitive processes to be specialized to one side of the brain or the other. The median longitudinal fissure separates the human brain into two distinct cerebra ...

Odd Future Odd Future Wolf Gang Kill Them All, better known as Odd Future and often abbreviated as OF, was an American Hip hop music, hip-hop Musical collective, music collective formed in Los Angeles County, California in 2007. The original members were Ty ...

Track listing

Charts and certifications

Certifications

Release history

References

{{authority control 2011 songs Columbia Records singles 2011 debut singles Kreayshawn songs